EP #10
with guest
Terry Parkman
Aug 13, 2025
Catch the full episode:
Episode Summary
The landscape of youth ministry is undergoing a seismic shift, and understanding this transformation is critical for every youth pastor and ministry leader. In a recent conversation with Terry Parkman, often referred to as the "Youth Ministry Jedi," we explored the powerful transition occurring from attractional to missional models of youth ministry – a change that's reshaping how we engage the next generation.
For decades, the attractional model has dominated youth ministry. We've invested heavily in creating environments with captivating worship, engaging speakers, comfortable spaces, and the latest technology. We counted success by attendance numbers, event participation, and social media engagement – what Terry refers to as "outputs." This approach has undeniably drawn thousands of young people through church doors, but has it truly transformed their lives?
As Terry explained, "The church has effectively shifted from an attractional model to a missional model." This transition wasn't scheduled to fully emerge until 2025, but COVID-19 accelerated the process. When young people returned to church after lockdowns, many youth ministries doubled down on attractional elements, only to watch 40% of attendees eventually walk away. Why? Because what today's youth truly hunger for isn't another entertaining environment – it's purpose and mission.
The missional model centers on outcomes rather than outputs. Instead of asking "How many students attended?" it asks "How are students being transformed?" Rather than creating consumers of religious content, it develops disciples who carry the gospel beyond church walls. The missional approach doesn't abandon style or quality – you can maintain an attractional style within a missional model – but it reorients everything toward helping students find their people and purpose.
This shift profoundly impacts how we preach to young people. Terry challenged youth pastors to avoid sanitizing biblical truth for the sake of relatability. "We become cowards in the Word of God when we cater to attractional [metrics] when we preach," he noted. Missional preaching equips students not just for an emotional altar experience but for devotional living throughout the week. It provides multiple "handles" for different spiritual maturity levels, always pushing toward application and next steps.
Perhaps most significantly, this shift demands we reconsider our approach to small groups and volunteer leadership. Many youth ministries have equated small groups with discipleship, but Terry pointedly asks: "If people aren't walking out wanting to draw closer to Jesus and looking more like Jesus, it's not discipleship." We've often settled for celebrated relationships rather than transformational discipleship.
The solution isn't abandoning small groups but elevating expectations for those who lead them. Terry advocated for investing deeply in volunteer development, creating artificial scenarios for leaders to practice navigating difficult conversations, and requiring proper preparation before meeting with students. "When I elevated the bar of development and what a volunteer leader is in my ministry, some people fell off because they weren't willing to go there, but boy did people come in because they were looking for a place that would meet the mission of God in their life."
For youth pastors feeling trapped in attractional models, Terry offered this encouragement: You don't need to abandon your gifts or strengths. Keep the elements of attractional ministry that work well – good hospitality, engaging environments, quality production – but filter everything through a missional framework. When outcomes drive your ministry rather than outputs, you'll discover that genuine transformation actually draws more students than entertainment ever could.